Launched in 2006 it showed some statement (a Paulo Coelho quote), three different music (song) tips (changed regularly) and a GIF animation of a person hammering with a sledge hammer and the adjacent saying "Under Construction". The background was white. Average unique visits/day = 7
In 2007 it changed into playing a dark guitar riff in a visible interactive player, and it got a few links to in-site pages mocking a swedish road build plan and bodybuilders and a humoristic text about metal musicians, borrowed from somewhere online (author still unknown), and an external link to an exercise journal. Grey background. Average unique visits/day = 17
In 2008 it kept the links but instead of a guitar riff got an embedded live music (pop) video (in swedish) plus a few more links - Hall of fame & shame link lists. An open letter in swedish, a warning, about Facebook, is published. Average unique visits/day = 18
In 2009 it kept the links but changed the video into a picture-link to an acoustic guitar video. It also changed the layout into a grey-and-grey block (retro) style html design. Finished off with a title (chaan.se) it was hence version 1.0 After the government decided to build the road, the article on it was heavily overhauled. Average unique visits/day = 34
In 2010 the cropping began with deleting the metal musician text. The picture link was changed back into an embedded music video with heavy metal. An external twitterbox was installed but stopped functioning and was deleted. The article about the Stockholm road plan was completed with explanatory graphics. Just before World Cup it got a 3 year old text about why swedish national soccer doesn't win any championships. Facebook held up to low expectations and was branded a dead end in cyberverse. Average unique visits/day = 74 (the final breakthrough of internet in Sweden)
Chaan, 2010